L’impresa di domani o sarà sostenibile o non avrà modo di esistere.
Lo pretende il mercato: oltre un terzo dei potenziali acquirenti considera la sostenibilità un fattore decisivo almeno quanto qualità e prezzo.
In questo contesto è indispensabile cambiare radicalmente la propria visione e il proprio modo di fare impresa: non avere un focus miope sul ’ritorno immediato’, ma ragionare a più ampio respiro, con una visione di lungo termine.
Per ALTA, azienda friulana di design dedicato agli spazi cucina e living, è assolutamente necessario pensare ad una strategia olistica, che coinvolga tutti gli aspetti rilevanti per il benessere degli individui, in primis la volontà di preservare l’ambiente e di valorizzarlo a beneficio delle comunità locali.
Si tratta di etica d’impresa e non di profitto: azioni ad impatto negativo sull’ambiente, perseguite con l’obiettivo di recuperare efficienza e minimizzare i costi industriali nell’immediato, risultano estremamente dannose, per sé stesse, ma anche in termini di coscienza sociale e reputazione. Sono, infatti, scorciatoie che si ritorcono contro l’azienda nel medio e lungo periodo, fino a minarne la posizione competitiva e la stessa sopravvivenza.
A questo proposito, poter contare sulla presenza di una imprenditorialità con governance a carattere familiare è garanzia di un approccio differente e virtuoso, orientato al lungo termine, senza la necessità di forzature nel breve.
Tale dato, che può apparire contro-intuitivo, trova la propria ragione d’essere nella visione plurigenerazionale della proprietà e non speculativa.
E questa è anche la filosofia di ALTA: porre grande attenzione agli interlocutori coinvolti nei processi, conoscere i propri stakeholders e agire di conseguenza.
Gli strumenti messi in campo? Farsi promotori in primis di una crescita culturale interna, condivisa da tutta l’organizzazione, generando valore per gli stakeholders a tutti i livelli: di brand, di prodotto, nel servizio e soprattutto nelle relazioni fra le parti.
Questa è la mission dell’azienda: per ALTA la produzione sostenibile non riguarda solo le emissioni nell’ambiente, ma include tutto il ciclo produttivo e soprattutto gli attori coinvolti nel processo. Essere sostenibili per l’impresa friulana non si limita solo alla scelta di pannelli in particelle di legno riciclate, di vernici all’acqua, di materiali riciclabili come alluminio, vetro e acciaio, di imballaggi in cartone certificato FSC, anch’esso totalmente riciclabile, di impianti adeguati alle normative europee sull’ambiente; per ALTA, la sostenibilità è intesa soprattutto nei confronti dell’uomo che si relaziona e collabora con l’impresa, siano essi dipendenti, fornitori o clienti.
E anche l’ambiente che l’azienda ha voluto creare è in continua trasformazione ed evocativo: chi entra in ALTA è parte integrante di una famiglia che ogni giorno alimenta e preserva la propria casa. L’approccio distintivo dell’impresa mette l’uomo e le sue relazioni al centro, ricreando un ambiente pieno di luce naturale, con grandi openspace e desk, per dare il giusto spazio ad ognuno e permettere l’interazione tra gli individui per confrontarsi e collaborare. Prendersi cura e far sentire bene i propri collaboratori. Sono loro i primi ambasciatori, verso fornitori e clienti, testimoni di un approccio etico distintivo ancora per nulla scontato nell’attuale mondo del lavoro.
Rispetto per l’ambiente, per il territorio e per le persone. Questi principi fondamentali, inclusi nella mission di ALTA, costituiscono i punti cardine per lo sviluppo di un percorso orientato alla Sostenibilità. Un percorso in cui bisogna non solo rispettare e promuovere gli elementi chiave dell’economia circolare del ‘costruisco, consumo, riciclo e riuso’, ma anche sostenere e promuovere la creazione di cultura e valore per le persone e con le persone dell’azienda.
In sintesi, ogni volta che si dà inizio al processo di concezione e creazione di un nuovo prodotto per il mercato, ALTA inizia il percorso da una riflessione che ha come focus gli elementi fondanti della sostenibilità con l’obiettivo dichiarato di rispettarli ed implementarli nel miglior modo possibile. Come? Lavorando sulla riciclabilità di un materiale, sull’impatto degli impianti utilizzati, sulle procedure che devono essere adottate, sulle leggi di conformità richieste, sull’eliminazione di sostanze chimiche utilizzate, a difesa della salute dei propri lavoratori, e prodigandosi per la gestione della sicurezza di questi ultimi, senza escludere una valutazione dell’impatto a fine vita del prodotto stesso.
L’attenzione di ALTA sarà sempre più volta a consolidare questi concetti, per dare al mercato e ai propri clienti la garanzia dell’eccellenza del design e, nel contempo, di una scelta razionale e virtuosa. La sfida del futuro spingerà verso l’impiego limitato se non nullo di colle e prodotti sintetici in genere, l’utilizzo di materiali ultraleggeri nonché l’ottimizzazione dei volumi, che si potrà ottenere consegnando prodotti premium ma flat-pack, che vanno a ridurre l’impatto per i metri cubi trasportati, i mezzi circolanti per trasportarli e il relativo peso per la logistica e la movimentazione .
Tutto questo, però, ALTA lo vuole realizzare senza rinunciare a un design di prestigio e a finiture da alto di gamma, perché questo è il mantra di ALTA: creare prodotti di valore con persone di valore.
The kitchen is not only a set of furniture, containers, appliances and accessories, but it is an environment characterized by its own nature and personality, linked to its raison d’être and the required functionality.
With Sistema 22, the kitchen becomes an open, modular, equipped, but above all flexible space, able to transform itself according to the needs that change over time, but also during the same day. A virtuous combination that combines design, style and creativity, while respecting the fundamental principles of ergonomics, a guarantee of practicality and comfort for those who live the kitchen.
Excellence made in Italy
How did the idea of Sistema 22 come about? It is the result of the perfect fusion of technical skills, know-how, typical of Made in Italy craftsmanship, innovative design and clear awareness of the changed functionality required.
A design legend like Billy Baldwin used to say that “Furnishing is the art of arranging beautiful things in a comfortable way”, a postulate that guided Alta in the construction of the Sistema 22 project, conceived to organize beautiful, ergonomic and bright interior spaces, able to enhance and highlight the relationships between the people who interact in them, creative environments that want to be a source of inspiration for those who live there.
Transformation and movement
Sistema 22 is enriched with attractive over-top solutions. The insertion of the new sliding elements allows the kitchen to open, extend and adapt, creating modular spaces, useful for different uses than usual.
The solutions developed by Alta are elegant, multiple and versatile and are combined with a wide and articulated variety of sizes, thicknesses, materials, finishes and colours, worthy complements of distinctive but intelligent kitchen spaces, where characterising elements like these add undoubted value to the environment. An environment no longer static, but dynamic, which changes its appearance depending on the configuration you choose, transforming an island or a peninsula by simply sliding the snack top.
A continuous discovery
Like in a game of open and shut, make disappear and reappear. Sistema 22 includes extractable mechanisms that can be integrated into the islands with lengths between 800 and 2100 mm of useful top, complete with leg with wheels or mechanisms on top, which go to hide the existing top and with the possibility of concealing the sink or hob, thus obtaining a unique aesthetic cleaning effect.
The current technical solutions, moreover, allow to design by inserting this practical solution and extending it to widths up to 2100 mm and depths up to 1200, with heights between 60 and 80 mm, thanks to the tops built with the folding technique.
The materials chosen to dress the tops are the purest: wood, stoneware, foils, noble materials perfect for domestic use.
And for those who do not like aesthetically invasive supports or visible metal elements, Alta allows, thanks to the use of latest generation brackets drowned in the furniture or on the same floor, to obtain suspensions even for snack tops over the meter. The effect created is that of a floating table, a modern touch with an extremely sophisticated design.
The dynamism conceived by Alta is not only limited to the horizontal planes, but also extends to the vertical lines.
There is, in fact, a further option in Sistema 22 to equip bases and tall units with internal extractable tops, hidden by flap closures or concealed in tall units with recessed doors. This stratagem allows you to have a greater working space or even to add a table without sacrificing precious surface of your kitchen.
Renowned American designer John Maeda has codified one of the guiding principles that also inspired Alta Cucine: “Simplicity is about subtracting the obvious and adding what makes sense”. Customs are the fence of creativity: let’s not let ourselves be imprisoned by habit, but take advantage of our lateral thinking! To innovate, to be attractive and attractive, it is necessary to look at everything from a new perspective.
Alta Cucine gives life to a modular and extremely flexible project, which allows you to create your own kitchen by personalizing it down to the smallest detail.
Freedom to think, give shape to spaces and fill them, letting yourself be guided by design and functional needs, without setting any limit to creativity. All this is System 22. Not a kitchen model subject to the passage of time, but a universal System, which is constantly renewed in the finishes and expanded in modularity, so as to always offer new solutions and opportunities. The kitchens of System 22 evolve over the years, innovating and changing, depending on the aesthetic taste and the needs of the people who live them.
Infinite possible combinations
Alta’s desire to always look for new and different modularity has led System 22 to become progressively richer, so much so as to guarantee customizations, possibilities of sizes and almost infinite combinations.
Today it is possible to choose from over 5000 articles, available in 10 widths, 18 heights and 4 different depths (all standard). It is also possible to request made-to-measure modules to customize the kitchen according to the customer’s specific needs.
What is another strong point? The perfect integration between the modules, which gives the designer unlimited compositional freedom.
The nuances of the material
The range of materials, colours and finishes is also very wide. Each kitchen can be chosen from 10 different materials, available in 300 finishes, up to lacquer with water-based paints, sample-dyed woods or RAL lacquer finishes.
Among the materials available in System 22 are wood, glass, ceramic, aluminium, steel, burnished aluminium and various eco-compatible materials such as pet or technical glass, quartz, dekton…
Alta draws on these materials that nature has given us and gives them a new shape, to offer new sensory moods and elaborate a beautiful, elegant kitchen, with soft and discreet colors, as the great Haute Couture made in Italy has always taught in the fashion world.
This wide variety of proposals is completed by the choice of functional accessories. LED systems, equipped panels and motorized mechanisms, in fact, further enrich an already extremely wide range, thanks also to Alta’s partnership with the most prestigious brands in the sector.
The customer therefore plays a central role in Alta’s design philosophy. Each environment is designed around its needs, according to its style choices and space requirements.
The kitchen from your point of view
A project of coordinated and coherent style, where architecture and furnishings become one and where each environment is designed for those who will live in it. Sophisticated materials, precious details, timeless shapes designed to offer surprising comfort.
Sistema 22 di Alta is designed to live even outside the kitchen environment, creating a coordinated and organic style of furnishing in which every detail contributes to making the whole unique and extraordinary. From the kitchen to the living area, up to bathroom furniture applications.
This is the Alta Another view project: a value proposition based on Alta’s style, a modern style, guided by ergonomics and sustainability, in line with contemporary design trends, but absolutely distinctive and recognizable.
Space beyond space, distinct design volumes that become contiguous and continuous, overcoming the feeling of the limit of physicality thanks to solutions that free the perspective.
Open System: innovation focused on evolution
After Alubox, the ultralight aluminium door, Alta continues to explore the applications of this noble metal. Increasingly used in the design world for its unique characteristics, aluminium was chosen by Alta Cucine to create the Open System bookcase, in line with the environmental sustainability path undertaken by the company. We prefer, in fact, the use of materials that do not pose the theme of disposal at the end of the cycle, but which guarantee the possibility of being fully reused.
With this new proposal Alta extends the horizons of its System 22 by extending the kitchen to the entire living area, the beating heart of every home. A perfect trait d’union, to combine the two environments without making them appear two different worlds.
Lightness and compositional versatility: a perfect combination
The current conception of the spaces, with few open walls and plants, is extreme in the open spaces and in the living rooms open to the open kitchen, if on the one hand it is a guarantee of wide range and perspective, on the other hand it renounces to delimit and identify the different areas of the house.
Being able to have an element like Open System allows to divide without barring, to characterize without limiting, to contain without closing, to overcome the idea of dividing bookcase to become a vertical functional space. All this without giving up the fundamental element of architecture: light.
Verticality is given by custom-made uprights, from floor to ceiling, which allow a free arrangement of horizontal elements and to select number and height of shelves. There is a wide choice of finishes with original characteristics, oak, elm and walnut essences, matt, glossy and metallescent lacquers in addition to the laminates, to guarantee a perfect stylistic integration with the architectural mood of each room.
Without limitations: the wide modularity, with heights of up to 3 metres and room widths of up to 2.70 metres, makes Open System the ideal solution not only for typically small urban spaces, but also for defining extremely large environments such as industrial lofts or directional applications.
Alta Another View: design on a human scale
In the extraordinary circumstances we have experienced in this pandemic period, it was necessary to completely rethink our daily living space. For this reason, the new planning will have to take into account changed lifestyles, which will see individual needs and family needs living side by side with needs related to the profession. Therefore, a creative innovation of spaces with a reshaping of containers and contents will be essential.
The concept of òikos is as relevant as ever: this term, typical of Greek culture, refers to the home as the basic unit of society and embodies the values of family, home and protected space, three distinct but closely related values.
In the conception and planning of spaces, man, with his personality, needs and ideas, returns to play a leading role. As the great architect Le Corbusier well expressed: “Space, light, order. These are things that men need, like they need bread or a place to sleep”.
The customer is at the heart of every Alta Cucine project: we guarantee maximum freedom of expression to creativity, proposing a System that can be moulded and adapted to any technical-functional need and aesthetic desire, a System rich in modularity and the many possible combinations of finishes and material elements.
It is not just a question of furniture, but of living well today to build the world of tomorrow that we would like.
The unbearable lightness of aluminium meets the timeless elegance of glass and ceramics.
A product and its functionalities are able to enhance people’s existence.
In what way? By deeply influencing the possibilities of interaction with the environment in which they are inserted and sociality with other individuals.
This observation has transformed Alta’s way of doing business and strategic vision.
As a consequence of this change, in fact, we decided to combine the technical element of product excellence with other components, intangible but of extreme value, able to give strength to the centrality of man: Social Responsibility and Sustainability, Respect for people and Essentiality of form and design.
In the sign of the essential: the Alubox door
It is in this new scenario of values that the idea and realization of the Alubox Project is born, further confirmation of the principle ‘less is more’. A design that, despite the definition of ‘minimal’, becomes pure enrichment, for a high-end furnishing concept.
The masters who inspired our invention? Le Corbusier, Mies Van der Rohe, Mondrian, Arne Jacobsen, Carlo and Tobia Scarpa, Antonio Citterio, Gabriele Centazzo and Giò Ponti. All these architects have taught us and teach us that the secret goal is fully achieved when there is a fusion between true modern, timelessly conceived design and ergonomics.
To respond to the need for maximum functionality and finesse of the lines, we have worked on the dematerialization of the physical element, guaranteeing, at the same time, all compatibility and ensuring the designer full creative freedom and total flexibility in the panel of technical alternatives.
With this innovative product, designed and built according to the principles of eco-compatibility, Alta integrates the range of solutions for the kitchen with a twofold objective: to allow a more extensive design, drawing on new material elements, and to propose modern colour solutions that, thanks to their entirely recyclable composition, respect the environment.
Aluminium, glass and ceramics
An aluminium frame, with a technical panel as the core, a unique structure, easy to clean, light and resistant, coupled with a tempered glass or, alternatively, a ceramic element with a total thickness of 4 mm.
The stylistic elegance and transparency of the glass, the materiality and the specific technical characteristics of the water-repellent stoneware offer complete freedom of configuration and can be easily combined with other prestigious materials such as elm, oak or walnut veneered woods or metallescent lacquered, whose modern finish perfectly matches the different shades of Alubox supports.
The adoption of pure materials on the aluminium structure of the doors extends the applicability of the same design principles to the other surfaces of the kitchen.
For example, the choice of a Gres Laminam can be made in combination with the worktops, to include the islands as well. This combination of surfaces gives a sense of monolithic harmony to the material used, enhancing the single-colour visual impact, a priority for those who pay attention to minimalism in design.
A noble metal such as aluminium also represents a decidedly eco-compatible solution, appreciated by those who pay the utmost attention to their own well-being, in full respect of the harmony with the natural environment. Alubox is “resistant lightness”, which does not fear water, steam or heat.
Infinite variations and modularity
There are four different shades of colours that Alta proposes for the Alubox support: white aluminium, pure white, charcoal grey and deep black, ideal shades to perfectly integrate with the overall structure of the kitchen.
The wide modularity, available in six widths, seventeen heights and also available in customized heights from 229 to 260 cm, represents pure expressive freedom for an architect or interior designer and guarantees him the possibility to plan without constraints.
With these specific specifications, modular design can also include suspended elements and offer maximum freedom of composition and movement, both in vertical and horizontal directions. All burnished metal finishing options (such as thin shelves, open boxes or storage compartments to be placed between base units and wall units) blend in harmoniously with the surrounding environment.
Alubox combines the technology and technicality of industrial materials such as aluminium with handcrafted components such as lacquered glass and ceramics.
The final result is a product with a uniqueness all made in Italy, a work of art rich in details that make the difference, a new protagonist in the high design market.